For companies and marketers who want to broaden their mobile audience, take note of the difference between an app and a mobile website.
Consumers spent nearly 101 billion minutes on their smartphone apps in March 2012 according to Nielsen, as opposed to 23 billion minutes on mobile websites, nearly 56% more.
Hence, marketers need to decide “what role apps can play within the broader marketing ecosystem and [in terms of] customers’ interaction with the brand,” said Noah Elkin, eMarketer senior analyst.
Even after the advent of social media, email remains the top way consumers interact with the companies with which they interact. 90% of internet users receive at least one permission based email ad ay, and 75 % of users have provided comments or feedback to a business or company via email. Over 50% of users say it is still their preferred method of communication.
When a consumer “likes” your Facebook page, it’s more often than not a showing of loyalty to your brand, as opposed to an interested in the content you publish, according to a new study by loyalty marketing publisher COLLOQUY.
Among the most important factor in showing loyalty to a brand: strong customer service.
Summer might just be getting started, but it will be fall before we know it, and as MarketingSavant points out, consumer spending tends to increase in the weeks leading up to major holidays or a change in season. It’s up to marketers to be aware of those habits and respond accordingly. If companies plan ahead of time, they increase their chances of being on the other end of that spending.
According to a recent study commissioned by the Online Publishers Association, 54% of tablet users prefer free, ad-supported apps as opposed to paid apps, a 40% increase from one year, as initially reported by AdAge.
There are many types of social media users out there – and knowing how to classify them can help you reach your target audience much more efficiently.
Loyalty management company Aimia recently conducted a study and unveiled their segmentation model which identifies six different social media personas, ranging from the non-existent to the completely devoted.
Don’t have a mobile app or WAP-page? Might want to reconsider; according to eMarketer the rise of smartphones has paved the way for a huge growth of mobile video and mobile content use.
According to search engine marketing company Greenlight, 44% of web users have never clicked on a sponsored Facebook ad, as opposed to only 17% who have never “liked” a page, as reported by eMarketer.
Don’t have a mobile app or WAP-page? Might want to reconsider; 