Mobile Apps vs. Mobile Web sites: Which do Users Prefer?
For companies and marketers who want to broaden their mobile audience, take note of the difference between an app and a mobile website.
Consumers spent nearly 101 billion minutes on their smartphone apps in March 2012 according to Nielsen, as opposed to 23 billion minutes on mobile websites, nearly 56% more.
Hence, marketers need to decide “what role apps can play within the broader marketing ecosystem and [in terms of] customers’ interaction with the brand,” said Noah Elkin, eMarketer senior analyst.
Source: eMarketer