Sports Partnerships RavensBenefits of an Annual BSMG Sports Partnership

  • Lock in premium inventory with homepage pushdowns, front page strips and more
  • Your name and message highlighted throughout the year
  • Triple your exposure at key traffic times to baltimoresun.com sports enthusiasts
  • Receive best value at reduced prices for committing to annual agreement
  • Increased exposure for your business
  • Choice of premium tickets to sports games

Annual sports buying agreements are all about you! Spend is chosen by your advertising needs around our multiple products you desire and in the months you prefer. Let us match your business with millions of BSMG viewers that will see your message! Email advertise@baltsun.com or call 410-332-6571. Contact us today! 


Baltimore Loves Their Sports Teams!

  • January/February average sports page views were 5,519,665
  • 20% of all baltimoresun.com page views are in the sports section
  • 41% of BSMG readers view the Sun's sports section on Saturday or Sunday



These readers are more likely than the typical Baltimore resident to attend these sporting events:

  • Aberdeen Ironbirds baseball (44% more likely)
  • Baltimore Orioles game (14%)
  • Baltimore Ravens game (25%)
  • Pimlico Race Course (40%)
  • University of Maryland basketball (21%)
  • University of Maryland football (20%)
  • WWE event (41%)
  • Any high school sports (5%)
  • 10+ college football games (28%)
  • 3-9 college baseball games (66%)
  • Up to 19 horse racing events (23%)
  • 1/3 have attended up to 9 MLB baseball games in the past year
Sports Partnerships Terps

Who reads the sports section?

Age:

  • 40.8% are 50+
  • 77.4% are 35+
  • Median Age: 49.2


Employment:

  • 58% are employed full-time
  • 42% are not employed (1/2 of the 
    not employed are retired)

Education:

  • Nearly 2/3 have a college education
  • 303% have a college degree or more

Marital:

  • More than 1/2 (54.1%) are married

Gender:

  • 52% male
  • 48% female

Household Income

  • $50,000K+ : 64.4%
  • $75,000K+ : 49.0%
  • $100,000K+ : 30.2%
  • Median HHI : $73,280  (6% higher than the market median)
 Site  Average Page Views*
Ravens  1,399,295
Terps  277,559 
NCAA Lacrosse  113,296 (February only) 
Varsity/High School Sports  412,669 
Sports Blitz  361,929 
Lacrosse Insider  44,437 (February only) 
Orioles Insider  699,120 
Preakness Insider  19,132 (expect to increase closer to Preakness) 
Ravens Insider  697,317 
Source:  2013 Scarborough  February 2014 average. Source:  Omniture