We’ve truly become a digital society. That fact is reflected in both some staggering digital metrics from last year, and the forecast for this year.
According to Nielson, in 2012 –
• Google and Facebook were the two largest websites, averaging 172 million and 153 million unique monthly visitors, respectively
• YouTube & Hulu were the top viewing sites, averaging 15 billion and 833 million video views a month
• iOS and Android smartphone users were drawn to practical maps and integrated them into their lifestyle, with Google Search, Maps, Weather, Email and stocks dominating the list of apps downloaded.
It will soon become passé to even call digital marketing by its full name; it’s practically overcome all other aspects and should be a given in all strategies. According to Media Post, 89% of businesses polled will increase their marketing spend this year, with 56% devoted to email, 52% to social media, 43% to mobile and 40% to search.
The integration of these methods ranked as a high priority as well – 65% plan to merge email with social media, and 52% with mobile.
BSMG can help your business get started with Connect2MD – contact us today.