Digital Advertising
BSMG offers Baltimore digital ad solutions across baltimoresun.com and in our suite of related websites.
Click here for digital ad sizes, specs and examples.
Our custom videography program allows you to develop visual promotions that really stand out to readers. When you purchase video from BSMG, our creative team will work with you from concept through completion to create the most successful and innovative campaign. We’ll make sure each video gets your message across effectively and in a way that will resonate with users.
BSMG offers a number of unique and eye-catching rich media digital advertising options, including custom video ads, interstitial advertisements, corner peel banners, sliding billboards, expandable banners, companion ads, and floating ads.
These digital ads consist of a base image displayed in the ad space of a webpage. When a user scrolls over the base, an expanding panel appears overtop the webpage content. When a user scrolls off of the ad or clicks close, the ad reverts back to the base image. Clients have the option of creating the individual elements of their rich media ads themselves and BSMG can insert the rich media functionality.
Corner peel or peelback digital ads display a teaser image in the top corner on a web page. When the user scrolls over the teaser, the full ad is revealed. When the user clicks the close button, the ad reverts back to the teaser. Corner peel ads are available on the home page and select section fronts.
A sliding billboard digital ad will appear on the homepage, a section front or story level page. An expanding panel will push down the web page content and stay open for 6 seconds. When the panel closes there is a “pencil” base image left above the ad that the user can click on to re-trigger the panel. These online ads are restricted to a frequency cap of one per user per day.
Interstitial ads are full page digital ads that appear before the content of our webpage loads. The interstitial ad will display for up to 10 seconds and then close automatically, or it can be manually closed by the user. When the ad closes it will reveal the web page that is behind the ad. These ads are restricted to a frequency cap of one per user per day.
Floating video ads are spokesperson-type ads that display video of a person talking in front of the content of a BSMG site. A floating video ad will load overtop the content when a user visits the homepage and disappear at the conclusion of the ad. These are video-based digital ads and require translucent .fla video files or Quicktime video files with an alpha-channel intact. These ads are restricted to a frequency cap of one per user per day.
Free-form floating digital ads can be created from either static or animated image elements that float across the web page. These digital ads can contain .flv or .swf files and meet all specifications for flash click tag specifications. These ads appear on the BSMG site homepage or select section fonts. These ads are restricted to a frequency cap of one per user per day.
You may find that your organization has needs that aren’t met by its current website. Perhaps your parent company or national brand website doesn’t include enough information on your organization’s specific products, services or specials. We can create a micro-site for you that serves your needs perfectly. Designed to coordinate seamlessly with your existing branding, you’ll be able to decide exactly how your organization is presented.
Baltimore email marketing is a stand-alone email sent to consumers that have opted-in to receive advertising via email. BSMG can deliver your email advertisement to registered users as well as lists through vendors. Both options reach a highly targeted audience. This efficient sales medium offers many benefits:
- An exclusive opportunity to deliver relevant, personal content directly to our users consumer inboxes.
- Great results with high click-through rates, open rates and ROI, all fully trackable
- Precise targeting that enhances effectiveness
Email marketing ensures you have an engaged audience, by selecting your recipients based on gender, ZIP code or age.
If you’re offering a program or special that isn’t featured on your own website, we can create a splash page that your banners can link to. Specifically designed to match your existing promotions, a splash page is a great way to customize your message for an online audience cost-effectively.
Advergames are a great way to get your brand in front of an engaged and attentive audience. The idea behind Advergames is that users will play an online game that includes your branding on every level. You can collect valuable customer data using an enter-to-win offer for a prize you provide. When they register to win the game prize, they help you compile a prospect database you can use for future direct marketing efforts. An email to 20,000 of baltimoresun.com’s registered users boosts your visibility and encourages participation.
BSMG’s Advergame packages generally include:
- Leaderboard and cube banner ads on Baltimore Sun Media Group websites
- Inclusion in bounceback email to each game participant
- Special offer/coupon from you that we email to each game winner
- The full database of users who opt in upon completion of the contest
And don’t forget to increase your visability with print ads!
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