Savvy retailers are already preparing for the most important sales period of the year. The holiday shopping season is only about two months away, and eMarketer is forecasting an increase in online sales of nearly 17%, the fourth consecutive year of growth. Nearly a quarter of 2012’s expected 224.2 billion in ecommerce sales will come this November & December.
The exponential rise of sales this time of year, even during times of economic uncertainty, are a testament to the power of email, social media & mobile tactics, when one surveys the way businesses put them to use. Customers are searching for the best deals at the best times, and they know social networks and smart phone apps make it easier for them to do so. Whatever the hot gift items are this year, consumers are likely compare prices online, and search for deals or promotions on Facebook or Twitter.
If you haven’t established a mobile or social media strategy yet, this is the strongest evidence yet to do so. BSMG can help.