The most important time of the retail calendar is rapidly approaching. More than one fifth of U.S. retail ecommerce is spent in November and December – the holiday shopping season.
According to eMarketer, holiday sales are projected to reach $61.8 billion this year, a 15% increase. And a significant portion of that purchasing will occur online – specifically smart phones and tablets.
Tablets passed smart phones as the largest driver of mobile traffic for retail sites earlier this year, accounting for more than 10% of total web traffic. Tablet shopping is projected to hit $26.05 billion this year.
But that doesn’t mean mobile has lost its luster – increasing investments form larger retailers, as well as increased spending on digital advertisements, have increased mobile’s share of total Mcommerce in 2013. Mcommerce is expected to reach $41.68 billion this year, and will eclipse $100 billion by 2017.
The power of tablets and smart phones doesn’t just apply to how much it drives total sales; it often convinces customers to complete purchases in stores or on desktop computers.
The bottom line is, make sure your mobile strategy is in place – the holidays are just around the corner!