The Influence of Smart Phones on Consumers
Have you thought about your mobile strategy? Tested it across multiple platforms? Is your website mobile-optimized, or do you have an official app? These are all questions worth asking and evaluating; 5% of all retails sales are influenced by smart phones – nearly $160 billion. By 2016, smart phones’ influence is projected to reach over 19% – roughly $960 billion.
Here are some key stats regarding smart phone users:
- 70% of all shoppers use their smart phones when making a purchase
- Smart phone users are 14% are more likely to make a purchase
- Of those who didn’t buy anything, 60% came back at a later date and made a purchase, as opposed to the 22% of non-smart phone users.
- Nearly 40% of smart phone shoppers used a third party shopping app; 34% used a retailer’s official app
Fittingly enough, the shopping category with the most smart phone users is electronic/appliance – 49% of shoppers there use their smart phones, with their influence at 8.3%. Among the categories expected to grow are general merchandise, clothing/footwear, food & beverage and books & music.
With the statistics on this area expected to only go up, it’s clear how important smart phone shoppers are, especially considering that they have their targeting medium – their smart phone – with them on a regular basis. Mobile coupons, text alerts and emails formatted for small devices are some of the ways to utilize this data, to ensure that smart phone consumers become your consumers.
Sources: Marketing Charts, Orlando Sentinel Media Group