Have you thought about your mobile strategy? Tested it across multiple platforms? Is your website mobile-optimized, or do you have an official app? These are all questions worth asking and evaluating; 5% of all retails sales are influenced by smart phones – nearly $160 billion. By 2016, smart phones’ influence is projected to reach over 19% – roughly $960 billion.
Here are some key stats regarding smart phone users:
- 70% of all shoppers use their smart phones when making a purchase
- Smart phone users are 14% are more likely to make a purchase
- Of those who didn’t buy anything, 60% came back at a later date and made a purchase, as opposed to the 22% of non-smart phone users.
- Nearly 40% of smart phone shoppers used a third party shopping app; 34% used a retailer’s official app
Fittingly enough, the shopping category with the most smart phone users is electronic/appliance – 49% of shoppers there use their smart phones, with their influence at 8.3%. Among the categories expected to grow are general merchandise, clothing/footwear, food & beverage and books & music.
With the statistics on this area expected to only go up, it’s clear how important smart phone shoppers are, especially considering that they have their targeting medium – their smart phone – with them on a regular basis. Mobile coupons, text alerts and emails formatted for small devices are some of the ways to utilize this data, to ensure that smart phone consumers become your consumers.