Reaching More of Your Customers & Prospects - The Baltimore Sun Media Group’s “Sunday Select” opt-in subscription
WHAT: A weekly package of inserts, delivered every weekend by Baltimore Sun Media Group carriers.
WHO: Households in select zips that OPT-IN to receive this weekly advertising insert package. Opt-in process is conducted primarily through telemarketing, and is AAM audited.
- Wanted product: Consumers are opting in to receive Baltimore Sun Media Group Deals @ Your Door into their home
- Increased penetration in highly desired ZIP codes where engaged shoppers reside
- Eliminates concerns over lost penetration due to circulation decreases
- High visibility premium positioning available within the advertising insert package
- Coupon Queen content with weekly lessons on clipping coupons and saving money
- Full color wrap with ad availability.
Deals @ Your Door reaches only interested consumers, in and around Baltimore who are ready to buy your products and services
Targeted Distribution: 60,000 adults who have agreed to receive on a weekly basis a package of insert
Our opt-in subscribers are more likely to:
- Be younger age 18-34 or age 35-54
- Be value conscious, middle income households
- Be new residents-having lived in their home less than 1 year
Consumer Profile Opt-in subscribers are more likely to
- Definitely/probably looking to buy a home theatre system in the next year
- Definitely/probably looking to buy a big screen TV (43-65”) in the next year
- Go to NFL or MLB games regularly
- Go to family restaurant/steak houses in the next month
- Buy from Chipolte Mexican Grill in the next month
- Use H&R Block Tax Cut online or tax act Computer Software Program for tax preparation
Source: Nielsen Company, Inc., 2013
Profile based on the 10 predominant PRIZM NE segments of the households that opted in for Deals at Your Door