Deals -at -Your -Door -Cover

Reaching More of Your Customers & Prospects - The Baltimore Sun Media Group’s “Sunday Select” opt-in subscription

WHAT: A weekly package of inserts, delivered every weekend by Baltimore Sun Media Group carriers.

WHO: Households in select zips that OPT-IN to receive this weekly advertising insert package. Opt-in process is conducted primarily through telemarketing, and is AAM audited.

WHY: 

  • Wanted product: Consumers are opting in to receive Baltimore Sun Media Group Deals @ Your Door into their home
  • Increased penetration in highly desired ZIP codes where engaged shoppers reside
  • Eliminates concerns over lost penetration due to circulation decreases
  • High visibility premium positioning available within the advertising insert package
  • Coupon Queen content with weekly lessons on clipping coupons and saving money
  • Full color wrap with ad availability.


Deals @ Your Door reaches only interested consumers, in and around Baltimore who are ready to buy your products and services

Targeted Distribution: 60,000 adults who have agreed to receive on a weekly basis a package of insert

Our opt-in subscribers are more likely to:

  • Be younger age 18-34 or age 35-54
  • Be value conscious, middle income households
  • Be new residents-having lived in their home less than 1 year

Consumer Profile Opt-in subscribers are more likely to

  • Definitely/probably looking to buy a home theatre system in the next year
  • Definitely/probably looking to buy a big screen TV (43-65”) in the next year
  • Go to NFL or MLB games regularly
  • Go to family restaurant/steak houses in the next month
  • Buy from Chipolte Mexican Grill in the next month
  • Use H&R Block Tax Cut online or tax act Computer Software Program for tax preparation

Circulation: 56,630

Source: Nielsen Company, Inc., 2013
Profile based on the 10 predominant PRIZM NE segments of the households that opted in for Deals at Your Door