The average consumer’s attachment to their mobile device is becoming more apparent, according to separate studies from eMarketer and Experian Marketing Services, respectively.
U.S. consumers will spend $27.44 billion in 2013 on retail purchases via their personal devices – up 13.72 billion from last year, according to eMarketer. Mobile shoppers as a whole will increase in 24% this year, and by 2016 roughly 8 out of 10 digital shoppers will also be mobile shoppers.
The trend doesn’t just apply to consumers. Experian’s data shows that 44% of email opens occur on mobile devices. This is an important fact to consider when deploying email communication.