Mobile content on the rise
In November 2011, market research firm eMarketer raised its forecast of US mobile video viewers, reflecting the health of the smartphone market and a proliferation of video content through mobile browsers, apps, subscription plans and downloads. In 2015, the number of mobile video viewers will reach 78.1 million, up from 45.1 million in 2011. Mobile video viewers will make up 30.5% of mobile phone users in 2015, up from 19.0% in 2011.
A longitudinal study by Nielsen of US smartphone subscribers’ use of rich media found across-the-board increases in activities such as internet use, app downloads, game downloads, streaming music and video/mobile TV viewing.
Source: eMarketer