The growth of online video should not be ignored

Published On: 01/20/2015

Most advertisers are aware of the power of online video. Not only does online video provide an engaging experience, it is also in-demand.

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3 ways digital is impacting the way car shoppers buy

Published On: 01/13/2015

The majority of car shoppers will complete extensive online research before making an offline purchase. In fact, according to eMarketer, auto shoppers spend three times longer researching online than they do at a dealership.

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Audience outlook: connecting with millennials in 2015

Published On: 12/22/2014

There are 74.3 million millennials in the US, representing a combined purchasing power of $170 billion and a key segment for businesses.

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Building healthy relationships with health conscious consumers in 2015

Published On: 12/22/2014

As we approach the New Year, it’s time to set some resolutions. Committing to a renewed healthy lifestyle is often at the top of many people’s lists. We all consider ways to improve our diet, exercise more, and think consciously about our overall wellness. This is a perfect time for marketers to help consumers manage and maintain these goals.

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Addressing concerns this holiday season

Published On: 12/10/2014

BSMG often hears several concerns from hesitant advertisers this time of year. Small businesses know that promoting themselves is imperative in the month of December, but are apprehensive due to a variety of reasons.

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Products and services ideal for the holidays

Published On: 12/04/2014

If your business is looking to add an extra dynamic to its holiday marketing campaign, BSMG has much more than just print ads. Here’s a breakdown of specific products and services that our sales reps believe are ideally suited for this time of the year.

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The power of print this holiday season

Published On: 12/03/2014

The holiday shopping season is in full swing, and with comes a variety of opportunities for small businesses – as well as challenges. For all the changes the news industry has undergone in the 21st century, print media not only remains a viable option for small-to-medium size businesses, but can be an invaluable asset this time of year.

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How millennials are impacting the grocery industry

Published On: 11/18/2014

Before we get ahead of ourselves worrying about holiday sales, we actually have to get through Thanksgiving. Nowhere is that more important than in the grocery business. As consumer behaviors change, grocery stores continually need to adapt in order to serve their customers and maintain market share.

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Optimizing your business' website for search

Published On: 11/12/2014

The way consumers look for information and ultimately make purchase decisions has drastically changed through the years, and perhaps the greatest catalyst to this change has been the role of search engines and how they have influenced consumer behavior. In fact, nearly all consumers leverage online media to shop locally (97%), and it influences their purchase decisions both online and offline.

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3 reasons why boomers embrace technology

Published On: 09/22/2014

Boomers, the largest consumer segment of our time, are not only used to change – they are natural-born change makers. They have lived through and helped lead major advancements in technology – including the rise of personal computers, the internet, and mobile devices.

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