Published On: 12/22/2014
There are 74.3 million millennials in the US, representing a combined purchasing power of $170 billion and a key segment for businesses. These young consumers further have unique spending priorities and expectations from the brands they interact with. For example, in the US, 18% of 19-36 year olds go out of their way to buy from companies or brands that support LGBT issues. About 42 percent of millennials are in the market to buy a home within the next five years. To fully understand how millennials will interact with businesses in 2015, it’s necessary to observe the factors driving their consumption.
Millennials value Digital Engagement with Brands
Education and Employment
SOURES:ADWEEK.COM FORBES.COM USNEWS.COM PRNEWSWIRE.COM BUSINESSINSIDER.COM