Published On: 01/16/2013
We’ve truly become a digital society. That fact is reflected in both some staggering digital metrics from last year, and the forecast for this year.
According to Nielson, in 2012 –
It will soon become passé to even call digital marketing by its full name; it’s practically overcome all other aspects and should be a given in all strategies. According to Media Post, 89% of businesses polled will increase their marketing spend this year, with 56% devoted to email, 52% to social media, 43% to mobile and 40% to search.
The integration of these methods ranked as a high priority as well – 65% plan to merge email with social media, and 52% with mobile.
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