Published On: 03/04/2014
The average time spent with digital media per day surpassed TV viewing time for the first time this year, according to eMarketer‘s estimate of media consumption among US adults. This recent study found that the average adult will spend over 5 hours each day online (including non-voice mobile activities and other digital media), compared to just about 4.5 hours watching television. The growth in digital media per day is a 15.8% increase from last year.
Growth in digital usage and time spent probably comes as no surprise, knowing industry trends. But where is the most significant growth coming from in the digital space? The study found that the largest portion is coming from mobile usage, accounting for an average of 2 hours and 21 minutes per day on non-voice mobile activities, including mobile internet usage on phones and tablets. Time spent with mobile has come to represent a little more than half of TV’s share of total media time, as well as nearly half of digital media time as a whole.
Mobile is helping to propel digital time spent—allowing it to account for the largest portion of consumers’ “media time”. But the story doesn’t end there. The overall fragmentation of the media space leaves marketers and advertisers with many choices and difficult decisions. The need for cross-platform, integrated solutions to reach consumers when and where they will be most receptive to the messaging is becoming more and more critical. Tribune Media Group’s comprehensive portfolio, spanning digital, print, out of home, and countless other solutions, provides an ideal environment to reach and engage Chicagoans as their media habits evolve.
Source: Tribune Media Group