Published On: 01/28/2014
Several digital marketing platforms have risen to prominence in the last several years, and what makes them so potent is how well they complement one another. Email and mobile are just one example of that.
Case in point: recent data shows email is accounting for 62% of smartphone conversions, compared to 21% from a website or 12% from a direct visit to a site. The reasoning, according to the researchers behind the poll – mobile devices are becoming the preferred method for consumers to view email, and email is limiting consumers’ desire or need to shop on site.
The correlation makes it all the more pertinent for businesses to have a mobile friendly landing page and a positive user experience on their website. For many people these days, this is the extent of the shopping experience. It’s important to secure customers digitally these days.