Published On: 05/22/2013

GraduationWhether it is for a high school student, undergraduate or graduate student, many consumers are in the market for graduation gifts right now. And according to the NRF, nearly $4.6 billion will be spent this graduation season, down from $4.7 billion.

A survey of over 5,000 adults in May 2013 showed that the average amount spent on a graduate is $49, often on case (56%) a card (42.8%) or a gift card (32.1%). Adults ages 35 through 44 are proving to the best most generous, spending upward of $100.

Source: MarketingCharts