Published On: 06/19/2014
The world of sponsored content is expanding and growing continually. Buzzwords including ‘branded’ and ’native’ are out in the market, and more and more businesses and industries are looking to sponsored content to tell their story. An estimated $118 billion was spent nationally on content marketing, video marketing, and social media in 2013, a number that will continue to grow in 2014. In fact, 9 in 10 organizations are currently using some form of content marketing, and 75% of companies expect to shift a portion of their budget from ads to content.
This approach is a ‘new frontier’ for many businesses, and a departure from traditional advertising forms. With that being said, it’s important to ensure that your businesses’ goals and objectives are in line with what sponsored content can accomplish. A look at the ‘checklist’ below may help clarify if content marketing is a fit for your organization:
Content marketing is a long-term investment in your brand and business, not a ‘quick solution’ to an advertising need. Over time, investments in content will lead to growth in all of the above categories, further distinguishing you from competitors in the market. Baltimore Sun Media Group offers content marketing strategies at various levels, including content creation, distribution, and optimization. To learn more about our opportunities, contact Nhan Ngo at 410-332-6130 or firstname.lastname@example.org.
Sources: Salesforce.com Blogs, ‘Content Marketing Stats,’ June 2013; Custom Content Counsel, 2012; B2B Magazine, March 2012; INMA, July 2013.