Published On: 04/29/2014
According to new research from Adroit Digital, a majority of Millennials consider the brands their parents use as part of their brand lifecycle. Adroit's research report shows that 43% of Millennials "use many of the same brands" as their parents, but not all of the same ones. An additional 20% said they not only used many of the same brands, but would call themselves "loyal" to those brands as well.
Together, that means roughly 63% of Millennials surveyed by Adroit affiliated with many of the same brands as their parents.
The research also underscores just how loyal Millennials are to different brands, comparing levels of loyalty to those of their parents and gauges just how effective different advertising tactics might be at reaching, engaging and helping brands interact (and ultimately increase loyalty among) the Millennial audience.
Download the full report here.