Published On: 03/22/2013
Millennials have proven to be the savviest when it comes to the digital frontier, but they’re also embracing some of the older methods of media as well – print.
The 2013 BrandSpark/Better Homes and Gardens American Shopper Study shows that millennials cite newspapers as the most common influencing factor when it comes to making purchases.
Millennials aren’t the only demographic still seeing value in print. 67% of all respondents noted circulars as the most common influencer, while 29% cited newspapers. Websites came in third with 25.1%
Sources: Media Horizons