Published On: 03/22/2013

Newspapers - Print (1)Millennials have proven to be the savviest when it comes to the digital frontier, but they’re also embracing some of the older methods of media as well – print.

The 2013 BrandSpark/Better Homes and Gardens American Shopper Study shows that millennials cite newspapers as the most common influencing factor when it comes to making purchases.

  • Finding a sale (68%)
  • Making a purchase (51%)
  • Reminding them of an item they need (46%)
  • Determining shopping location (35%)

Millennials aren’t the only demographic still seeing value in print. 67% of all respondents noted circulars as the most common influencer, while 29% cited newspapers. Websites came in third with 25.1%

Sources: Media Horizons