Published On: 09/15/2013

Laptop BroThe millennial demographic continues to evolve – and not just for the digital age. A recent study from Vallassis shows that millennials are getting coupons from newspapers, edging out other digital methods like email and internet searches.

But their versatility is still fully on display; 27% of 18-to-34-year-olds polled said they have used a mobile coupon in the last year.

The millennial demographic is proving a very diverse crowd, with trends going in many different direction based on gender and age group. A February poll from Ipsos MediaCT showed male millennials tended to be more digitally inclined than female:

  • 7/10 men ages 18 to 34 have smartphones
  • 67% of males ages 18 to 24 and 56% ages 25 to 34 had accessed a social network within seven days prior of being polled
  • Twice as likely as female millennials to be avid computer users – 35% had viewed a digital ad within the past week of being polled
  • 40% of those polled said they would purchase anything online

eMarketer | MarketingCharts