Published On: 09/15/2013
The millennial demographic continues to evolve – and not just for the digital age. A recent study from Vallassis shows that millennials are getting coupons from newspapers, edging out other digital methods like email and internet searches.
But their versatility is still fully on display; 27% of 18-to-34-year-olds polled said they have used a mobile coupon in the last year.
The millennial demographic is proving a very diverse crowd, with trends going in many different direction based on gender and age group. A February poll from Ipsos MediaCT showed male millennials tended to be more digitally inclined than female: