Published On: 07/20/2013
Though the media field has changed dramatically over they last several years and is poised to evolve further, consumers still find value in print – so much so they’re reading it more.
Recent studies indicate that 69% of of U.S. adults read a newspaper in either print or online at least once a week, while the total audience for magazines has grown 2.36% to 1.21 billion.
Part of the success of print products is the embrace of digital methods. Smart publications have used print and digital mediums to compliment and accent one another. Counting digital editions of magazines, magazine readership is up to 1.3 billion, and newspaper readership is up 58% year-over-year if tablet and smartphones are counted.
The bottom line – don’t listen to anyone who says print is dead.