Published On: 12/04/2014

Xmas Shopping

If your business is looking to add an extra dynamic to its holiday marketing campaign, BSMG has much more than just print ads. Here’s a breakdown of specific products and services that our sales reps believe are ideally suited for this time of the year.

Community Newspapers:  Reach your core customer base where they live with one of our various community newspapers. Whether you want to reach Harford, Howard, Baltimore or Anne Arundel county and all the neighborhoods they include, BSMG has an audience there.

Premium print placements and innovative ads: Ask your Baltimore Sun Media Group sales rep about our premium placements, as well as for our innovative ad positions such as U-shaped double trucks, L-shaped double trucks and stair steps. On occasion we will also provide discounted ad space.

Email marketing: BSMG can send a stand-alone email sent to consumers that have opted-in to receive advertising via email on behalf of your business. We will deliver your email advertisement to registered users as well as lists through vendors. Both options reach a highly targeted audience. This efficient sales medium offers precise targeting, high click-through rates and an exclusive opportunity to provide users with relevant, timely content.

Front Page Notes: These removable self-adhesive advertising notes give your business the chance to appear in the most prominent location of the newspaper. They attract attention and convey your message in a must-see space.

Mobile: The Sun’s device-agnostic website is a great way to reach consumers on the go. We offer coupons, polls, text-to-win contests, database generation, sponsored text alerts, keyword campaigns, mobile banner ads and more.

Print & Deliver: Consumers like to see promotional offers before they buy – what’s new, what’s on sale, where to buy, who to buy from. With preprints, you can place your insert only in the zip codes you want – targeting areas and customers that will produce results for your business.

SEO: Use design, keywords and a wide variety of other techniques to increase your site’s visibility to search engines. SEO means more visibility, which means more clicks and more sales.