Published On: 05/30/2014

When consumers see an ad that interests them, they often respond by doing something other than clicking. Of those who indicated a mode of responding to an ad, 44% click and 56% respond by searching or browsing.

Ad Response By Type Of Response

When asked, “How long would you generally wait (after seeing an ad) until you research more information about the company or product?” respondents indicate a wide range.

Graph

Source: 2013 ChoiceStream Consumer Survey