Published On: 05/30/2014
When consumers see an ad that interests them, they often respond by doing something other than clicking. Of those who indicated a mode of responding to an ad, 44% click and 56% respond by searching or browsing.
When asked, “How long would you generally wait (after seeing an ad) until you research more information about the company or product?” respondents indicate a wide range.
Source: 2013 ChoiceStream Consumer Survey