Published On: 11/01/2013
As digital technology as evolved over the last few years, the way in which consumers browse the web has evolved with it. With the emergence of smartphones and tablets, mobile websites and apps became all the rage, but lately web developers have been responsive sites: websites that will automatically re-size and format content based on how a user is viewing it.
Without a separate URL or a separate program to access, responsive websites have helped to streamline the user experience. Many web users have multiple devices, and the simplicity of having one site fitting all methods of consuming content has inevitably lead to better advertising and revenue-generating opportunities.
A recent survey from Undertone saw that 53% of publishers plan on going responsive within the next year, and 68% stated they believe the primary positioning of ads on responsive sites will boost the asking price. The simpler layout of these sites permits ads to stand out better, and are often integrated directly into the content of the website.
The bottom line: responsive websites serve both users and advertisers, and are an innovation worth visiting as soon as possible.