Published On: 11/01/2013

Christmas 5Black Friday is rapidly approaching, but many businesses have been preparing for weeks, and for good reason. The National Retail Federation is forecasting holiday sales will increase 3.9% from last year. Last year’s holiday shopping season saw the first increase in total spending since 2008, so the arrow is clearly pointing up.

If it seems the holiday shopping season starts earlier every year, that’s because it does. Recent studies show that shoppers started searching for deals as early as September, with ‘Black Friday’ and ‘Holiday Gift Ideas’ being popular search terms online. Businesses have responded in kind – 40% of retail campaigns started before Halloween.

Remember, most shoppers rely on multiple devices, so make sure your digital marketing campaign is in place!

Sources: National Retail Federation | Tribune Media Group | Google Trends, Shop.org / BIGInsight 8, comScore. Kantar Retail IQ, IPSOS MediaCT/Google.