Published On: 01/20/2015

Laptop BrosMost advertisers are aware of the power of online video. Not only does online video provide an engaging experience, it is also in-demand.

In a report released last August from Business Insider Intelligence,  several key drivers for this rapid growth were examined.

Growth highlights include:

  • Online video ad revenue will reach nearly $5 billion in 2016, up from $2.8 billion in 2013
  • Video ad views experienced phenomenal growth in 2013, with over 35 billion views in December
  • Video ads have highest click-through rate of all digital ad formats (average CTR of 1.84%)

If your businesses hasn’t tapped into the power of online video, Baltimore Sun Media Group can help. Our digital specialists are on-hand to help your business craft a winning strategy to reach audiences in the Baltimore market.

Source: Business Insider ‘Digital Video Advertising Growth Trends 2014’