Published On: 12/03/2014
The holiday shopping season is in full swing, and with comes a variety of opportunities for small businesses – as well as challenges. For all the changes the news industry has undergone in the 21st century, print media not only remains a viable option for small-to-medium size businesses, but can be an invaluable asset this time of year.
BSMG hears often from current advertisers about how they’ve gained new customers thanks to printed coupons or deals, and how shoppers have specifically mentioned seeing their ads which motivated them to visit and make a purchase. This is representative of one of the key things small businesses need to do right now: set them apart from the competition. Emphasize the unique nature of your product and service via coupons or special deals advertised in one of our various local papers.
Reaching your local community is imperative to success this holiday season – a cornerstone of print media. BSMG has various community papers to reach virtually every Baltimore neighborhood, and will be strong outlet to reach your core customer base.
Print advertising is also versatile, especially entering 2015. Our innovative ad sizes, as well as specialty options like front page notes or spadeas are one way to use complimentary messaging to further spread your message.
This is the most profitable time of the year, especially as the economy continues to improve. Big box stores will be advertising, so small businesses need to as well. With a strategic, well thought out plan of action, small businesses can capture their share of the market this holiday season.