Published On: 07/06/2013
With methods constantly changing, it’s important to take a step back and examine how far digital methods have taken businesses – as well as analyze what’s doing the most good.
According to a recent survey, relevant content remains the most important tactic for promoting a brand, regardless of how it’s channeled. Various B2B & B2C marketers were polled, with segmenting an email database, integrating email with other methods and personalized email messaging also ranking high on the priority list.
This is a far cry from as little as five years ago. A separate study shows that 98% of respondents use some sort of email platform, 34% more than 2008. Social media marketing has seen the highest rise, going from 10% five years ago to 87% today.
Mediabistro has an informative infographic truly highlighting how much things have changed in the last five years – check it out here, then visit BSMG’s website to learn how we can help you integrate many of these methods into your marketing plan.