With many kids heading back to school in the coming weeks, parents are as engaged as ever with many brands and businesses. Whether they’re searching for deals or shopping online, good moms and dads everywhere want to make sure their kids are ready for the school year – which could make them good customers as well to savvy brands and businesses.
A lot of emphasis has been placed on the value of tablets and smart phones, and consumers with children and proving in this summer. According to a study from Placecast, parents are more likely than childless consumers to use their mobile phones to:
- Visit a business’ website
- Use an app from a business
- Purchase an item online
- Do comparative shopping via a barcode scanner
- Respond positively to an email marketing campaign
But rising digital trends doesn’t mean print campaigns are moot; parents want to find the best deals and promotions possible, and coupons still have a strong presence in print. Consumers with kids are 10% more likely to clip and redeem coupons from a newspaper or direct mail piece, and 33% of those parents polled said they actively search for promo codes and discounts wherever they can.
Parents don’t just represent themselves; they represent entire families, with a real need for both specific products and a desire to save money. They’re a strong demographic to target, both in print and digital, and especially this time of the year.
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