The Baltimore Sun
The Baltimore Sun
The Baltimore Sun, Maryland’s leading newspaper, provides the broad reach and customizable solutions to reach the audience you need to boost your bottom line. Our loyal, engaged readers enjoy content they can’t get anywhere else, including comprehensive local news, popular sports coverage and “watchdog” investigative journalism. With an average of 2.5 readers per copy, The Baltimore Sun demonstrates a commitment from its readership that’s unmatched. In addition to the daily news & sports, The Sun publishes weekly special sections catering to a variety of topics & interests.
Sections
- Sunrise – publishes every Monday
- Maryland Business – publishes every Tuesday
- Taste – publishes every Wednesday
- Health & Style – publishes every Thursday
- Live! – publishes every Friday
- Anne Arundel - publishes every Sunday
- A&E - publishes every Sunday
- Business & Jobs - publishes every Sunday
- Howard - publishes every Sunday
- Real Estate – publishes every Sunday
- Travel – publishes every Sunday
- NEW! Scene – publishes every Sunday
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Demographics
The Baltimore Sun, print and digital editions
| Area of residence | Household income | ||
| Anne Arundel County | 12% | $50,000+ | 60% |
| Baltimore City | 28% | $75,000+ | 44% |
| Baltimore County | 37% | $100,000+ | 26% |
| Carroll County | 4% | ||
| Harford County | 10% | Education | |
| Howard County | 8% | Some college | 30% |
| College degree+ | 33% | ||
| Gender | |||
| Men | 48% | Marital status | |
| Women | 52% | Married | 49% |
| Not Married | 51% | ||
| Age | |||
| 18-34 | 26% | Children under 18 | |
| 35-54 | 37% | Households with Kids | 34% |
| 55+ | 37% | None | 66% |
| Race | |||
| White | 68% | ||
| Black/African American | 30% | ||
| Other | 3% | ||
Source: Scarborough Research; Sep. 2010-Aug. 2011
