The Baltimore Ravens’ 2012 season starts soon, and instead of asking who’s ready, a better question may be who isn’t ready? Baltimore’s NFL franchise has consistently proven itself not only to be one of the top teams on the field, but also one of the best at engaging and expanding upon its fan base – making them an extremely valuable asset for businesses and advertisers.
It’s difficult to narrow down the typical Ravens fan, because Ravens fans have proven to branch across multiple demographics – they range from pre-teens to senior citizens, from blue collar to white collar and the female fan base even edges out the male fan base, according to a 2010 ESPN SportsPoll.
Baltimore’s love of the Ravens is an extension of the United State’s love of football – according to Nielsen 9 of the top ten single telecasts from 2011 were NFL –related, and a Harris poll from October 2011 revealed that 2 out of 3 adults watch the NFL on a regular basis. In Baltimore, over 1,400,000 metro area adults have either attended, listened to or watched a Ravens game in the past year.
These people are not just fans – they are readers too, specifically of The Sun:
- Ads running twice a week in The Baltimore Sun during football season reach 556,020 metro area adults – 405,000 of whom are committed Ravens fans and 103,430 of whom attended a Ravens game in the last year
- Ads that run once a week reach 426,880 metro area adults , 314,500 of whom are Ravens fans and 82,540 of whom have attended a Ravens game in the last year
- From August 2011 – January 2012, baltimoresun.com’s Ravens page received 30 million page views, while the Ravens Insider blog reached 7.3 million page views
No one covers the Ravens like The Baltimore Sun – we provide readers with a depth of coverage throughout the season, both in print and online.
Sources: Scarborough Report 2012 | 2010 & 2011 ESPN SportsPolls | MarketingCharts – Football Reigns in 2011’s Top Telecasts | MarketingCharts – 2 in 3 Adults Watch NFL
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