Social media sponsorships on the rise
Despite its prominence, it’s been difficult for marketers to truly gauge the impact of social media – but that hasn’t stopped many of them utilizing it for product placement.
In a recent study by social media marketing company IZEA, 55% of U.S. marketers said they had compensated a third party influencer to promote one of their products on a social media channel. The most common channels were blog posts, with tweets not far behind.
Marketers
- 54% have used a third party blog
- 47.3% used tweets
Influencers
- 55.4% of influencers have published a sponsored blog posts
- 51.8% have done sponsored tweets
The rise of sponsored blog posts and tweets is interesting, considering the average engagement rate for social media sites ranges from .001 to one percent, according to a recent study on Mediabistro. However, 8 out of 10 marketers polled emphasized that the quality of their content was the most important factor when considering having a sponsored post. It’s also worth remembering that while 1 percent doesn’t seem like much, it adds up over time.
The lesson here is valuable content spread out over time via social media helps strengthen your brand – BSMG can help.
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Sources: eMarketer, Mediabistro