A new study sponsored by Tribune Interactive has showcased the rising advertising possibilities tablets provide.
72% of tablet owners remembered seeing an advertisement on their device, and more than half said they clicked it, according to the “The Accelerating Mobile Landscape” – compared to the 40% of smart phone users who have done so. 60% of the 1,500 consumers polled said they preferred their tablet over other devices.
These facts shouldn’t undercut the importance of mobile marketing, but they should illuminate the difference between the two, and hence help marketers carve out their strategy. Tablet owners tend to be in the comfort of their own homes when using their devices, and more likely to engage with content like videos, e-books, social media and shopping sites. This permits advertisers to make ads more immersive, as opposed to the more timely messages in mobile advertising.
More businesses and marketers are catching up to this fact – a separate study by the Yankee Group shows that 53% of all advertising will be via tablets by 2014, and it is expected to reach 60% by 2016.
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