By the numbers: Consumer attitudes toward advertising during the coronavirus pandemic (Hint: Consumers WANT you to advertise!)

The current quarantine conditions have rightly seen all of us look closely at our advertising models and assess the appropriateness of certain campaigns and messaging. We looked at the numbers in order to get a picture of how consumers are responding to advertising in the current climate.

The takeaways? You shouldn’t be slowing down your advertising right now. Consumers still want to feel normal. However, it’s important to acknowledge the situation and do good for the world while doing it.